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A Wish List of Modern Capabilities for Marketing Operations

Paminga is the 1st choice of people buying marketing automation for the 2nd time.

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Meet Paminga at MOps-Apalooza 2025

MOps-Apalooza 2025
Anaheim, California
Oct 27 – Oct 29
The premier 3-day conference for Marketing Operations,
Revenue Operations, and GTM Ops professionals.

Modern Capabilities

What a marketing automation platform should be in 2025.

Scalable Marketing Operations

Folder Based Asset Management

Organize Marketing Assets with Folders

Emails, Forms, Landing Pages, CTAs, Events, Lists, Drip Series, Workflows, Segments, and more

Clone Folders

Easily clone entire Marketing Campaigns and all their assets (and tokens) in seconds

Move & Archive Folders

Organize as you wish – just like your hard drive

Marketing Campaign Folders

Sync to CRM Campaigns with Campaign Members and status

Token-Based Personalization

Instance Level Tokens – Standard & Custom

Available across your entire Paminga instance

Folder Tokens

Personalize content in marketing assets with tokens from parent folders

Account, Contact, & Lead Tokens

Personalize with standard & custom field values from your CRM

Event Tokens

Event properties are automatically available as tokens

Modern Asset Builders

Paminga's asset builders share a common foundation. Use one builder, know them all. Consistency equals simplicity.

Form Builder

Advanced Layout Control

Nested Sections, Rows, & Elements allow you to create any layout you choose

Multi-Page Forms

With conditional navigation

Advanced Personalization and Dynamic Content

Show or hide fields, images, headings, and entire sections. Personalize with token values

Conditional Experiences & Actions

Conditional redirect, thank you message, and automated actions within Paminga

Brand Kit Adherence

Always on-brand with styles from your Brand Kit – or inherit styles from your website

Internationalization

Translate forms into multiple languages

Email Builder

Advanced Layout Control

Nested Sections, Rows, & Elements allow you to create any layout you choose

Advanced Personalization and Dynamic Content

Show or hide images, headings, and entire sections. Personalize with token values

Brand Kit Adherence

Always on-brand with styles from your Brand Kit

Transactional & Mass Transactional Emails

Communicate changes in terms, pricing, and more regardless of opt-out status for marketing emails

Email Attachments

Send attachments in one-off or mass emails

Abandoned Cart & Product Recommendations

Works with your shopping cart to drive more revenue

Landing Page Builder

Advanced Layout Control

Nested Sections, Rows, & Elements allow you to create any layout you choose

Advanced Personalization and Dynamic Content

Show or hide images, headings, and entire sections. Personalize with token values

Brand Kit Adherence

Always on-brand with styles from your Brand Kit

Trigger Popups, Banners, & Drawers

Leverage Paminga's CTA capabilities in any landing page

Tag Pages with Custom Properties

Works with Paminga's Form Builder – tags become hidden fields in form submissions

Internationalization

Translate landing pages into multiple languages

CTA Builder

Create in Paminga, Publish to Any Website

Dynamic, tokenized hero sections, sidebars, banners, and calls to action

Advanced Layout Control

Nested Sections, Rows, & Elements allow you to create any layout you choose

Advanced Personalization and Dynamic Content

Show or hide images, headings, and entire sections. Personalize with token values

Brand Kit Adherence

Always on-brand with styles from your Brand Kit

Trigger Popups, Banners, & Drawers

Leverage Paminga's CTA capabilities on any web page or CMS

Internationalization

Translate CTAs into multiple languages

Brand Kits

Universal Across Paminga

Use your brand kit(s) everywhere: Emails, CTAs, Landing Pages, & Forms adhere to brand kits by default. Publish changes and update all assets in seconds

Fully Responsive

Vary styles based on device size

Color Palettes

Create multiple palettes in any brand kit. Your palettes' color chips are instantly available everywhere

Typography

Choose font face, size, weight, letter and line spacing for H1 - H6 + paragraphs. Vary them based on device size

Form Fields & Buttons

Control fonts, border color, thickness, and radius, background colors of buttons and form fields, form field error styling

Light & Dark Mode

Create different brand kits for different purposes. Create as many brand kits as you need

Audience, Workflow, & Backend Operations

Salesforce
Dynamics D365
IFS Cloud CRM
SugarCRM
High-Throughput CRM Sync

High Record Throughput

Paminga's Salesforce sync is benchmarked at 250,000 records per hour down to Paminga, 150,000 records per hour up to Salesforce

Self-Service Field Mappings

Marketing decides which fields will be synced to Paminga. 100% self-service, no CRM admin is involved

Conditional Lead Creation

Leads are only created when your conditions are met, and those conditions are a dream of flexibility and control

Sync Only Selected Records

Easily flag records in CRM to sync or not sync to Paminga

CRM Sync Actions

Unique to Paminga: trigger actions globally or conditionally on each Lead or Contact as records sync to Paminga

Segment/Audience Builder

Paminga Knows Everything – Firmographic, Demographic, and Behavioral

Segment on your data in limitless combination: Nested Ands and Ors, positive and negative conditions without limitation

Segments Drive Everything

Segments are one of the keys to Paminga's consistency. Everywhere you can set conditions, it's always the same: you use Paminga's Segment Builder

What do we mean when we say "segments drive everything"? Here's a partial list:

Build Audiences for Automations, determine workflow branch points, set conditions for Goals, decide when conditional content should appear in any of Paminga's asset builders, filter records that appear in dashboards and in exports, set conditions for lead scoring rules, trigger alerts, control conditional prospect experiences and actions when forms are submitted, control conditional navigation in multipage forms, set conditions for Conditional Actions everywhere they appear throughout the platform

CRM Sync Actions

Unique to Paminga

CRM Sync Actions are not available in any other platform. Paminga is innovating for you

Trigger Actions as Leads/Contacts Sync from CRM

Centralize operations that take place when records sync from CRM to Paminga

Dozens of Actions Available

Search Paminga's Docs for Actions

Take Action Conditionally

Pivot on any standard or custom field you've mapped to Paminga. Create different action sets for different conditions

CSV Import Actions

Unique to Paminga

CSV Import Actions are not available in any other platform. Paminga is innovating for you

Trigger Actions as CSV Records Are Imported

No need to import to a list and create workflows. Just trigger actions as records are imported

Dozens of Actions Available

Search Paminga's Docs for Actions

Take Action Conditionally

Pivot on any field in your CSV file or already in Paminga. Create different action sets for different conditions

...and so much more. Go to "Features" in the top navigation.

Clean, Fast, Modern

Paminga's UI is a pleasure. Attractive, fast, and obvious, it lets you flow with ease.

Paminga's Form Builder

Paminga's Web Form Builder

Paminga's Finder: Folder-Based Asset Management

Paminga's Finder

Paminga does things differently.

Culture

You’ll notice a distinct flavor in all of your interactions with us: respectful, deeply knowledgeable, clearly authentic, zero pressure.

From your first call with us to your 6th renewal, you will find us a pleasure to work with.

We built Paminga to work with mature professionals, both internally and externally. If this appeals to you, you are our person.

Support

Paminga's support is likely to be the best you've experienced from any vendor in your professional career. In fact, we hear that feedback pretty commonly.

For our pro and enterprise customers, unlimited live support is 100% unique to Paminga.

We'll be more than happy to connect you with long-term customers to hear for yourself exactly what you can expect from Paminga.

Platform

Paminga's usability is striking. Consistency is the key.

The email, form, landing page, & CTA builders share the same foundation. When you’ve used one, you already know how to use the others.

Paminga's Actions are consistent throughout the platform. No matter where you go, you already know how to use them.

Selecting conditions – defining Audiences, filtering data in dashboards, reports, & exports, creating campaign goals, triggering actions conditionally – all use the same, amazing segment builder.

There's less to learn. Consistency means simplicity.

Pricing

As dictated by our culture, Paminga is fair, flexible, and transparent.

Our pricing is and always will be published.

You won't need an online calculator or multiple qualification calls to figure out what your price may be.

Paminga is the Partner You've Been Looking For.

Responsive. Competent. Available.

We have the time for your unique situation.
We have the time for your messy data. Your tricky integration challenge.
Talk to us. Talk to our customers.
Paminga is a company and platform you will never want to leave.

Got questions?

We have answers for you in our FAQ.

Schedule a 20 Minute Discovery Chat

A quick chat for us both to explore whether Paminga may be a fit in your world.

Fear not. You'll speak with a platform expert, and we never apply any pressure.

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