While we focus on some major improvements (new Email and Workflow Builders), we continually improve experiences across the platform.

Today we're announcing several recent enhancements:

• Faster Contact Search
• Attach Files to Form Submissions
• In-App Documentation
• Searchable Dropdown Experience
• Pause Lead Scoring
• A/B Test Reporting Enhancements
• Activity Stream Clarity: Contact UnBounced by CRM Sync
• Improved Experiences for Manual Contact/Account Creation

Great news! A long-standing feature request has finally been fulfilled. This one warms my heart. 🙂

The new form builder now supports uploading/attaching files!

By popular demand (aka a feature request), you now have the ability to pause lead scoring for any lead/contact.

Marketo Competitors: there are a lot of companies that want to be compared to Adobe Marketo but in reality, there are only a handful of platforms that offer a comparable level of functionality.

The phrase "marketing automation" is overused: it gets thrown around by every tool that automates anything related to marketing. If you're looking for viable Marketo alternatives, the list is fairly short.

A new automation type is now available to you: Sunset Contacts.

A "Sunset Contacts" Automation may be used to mass-sunset leads/contacts that meet conditions of your choosing.

Sunsetting prevents unengaged leads/contacts from qualifying for, or being sent, any marketing emails.

As a guy that's built a lot of software hands-on (a lot less hands-on code for me these days, I'm mostly focused on communication with customers + the market), nothing helps you see what's missing more than using the software yourself.

I'm happy to announce an excellent new feature in Paminga: CRM "Down-Sync" Actions.

As leads and contacts are synced "down" to Paminga from your CRM, you can now have Paminga take actions automatically as those records are synced!

Paminga's IFS Form Builder provides an attractive, intuitive experience for building web forms that work together with IFS Cloud CRM.

IFS Specific Highlights:

• Create leads, tasks, cases – conditionally – when your form is submitted
• Pre-fill fields with data from IFS CRM

Combining marketing automation with IFS adds leverage that can deliver accelerated pipeline and revenue growth.

Pairing CRM with a marketing automation platform built to work with IFS streamlines data flows, eliminates 3rd party coordination and costs, and creates ongoing operational efficiencies.

Let's take a look at some of the reasons marketing automation is a win for organizations using IFS CRM.

The moment that a lead or contact is synced from IFS to your marketing automation platform is the perfect opportunity to trigger automated actions to:

• Transform your data
• Automate marketing list membership
• Align messaging to a prospect's stage in their journey

(and many other things, these are just examples)

Paminga's CRM Sync Actions are incredibly simple to set up and control, and the power they provide to you is honestly difficult to overstate.