Marketing Automation Features that IFS ERP Users Love
Marketing automation and IFS ERP are one of the best, most powerful software pairings around.
A bold claim? Sure. But we wouldn't say it unless it were true.
There are several reasons why marketers just like you are reaping the rewards of integrating IFS Cloud with marketing automation (remember: Net-Results is the only marketing automation platform with a native integration!).
But today, we want to focus on the marketing automation features that IFS ERP users are loving the most. Now, before we dive in, marketing automation platforms like Paminga are remarkably robust, so this post will only cover the highlights.
For an in-depth look at the features housed within the Paminga platform, click here.
Otherwise, let's dive right in!
1. Drip Email Series with IFS-Driven Audience
Email drip series can be a concise, straightforward way to pull prospects along in their journey.
And with smart use of "goals", it's easy to remove prospects from one drip series and add them to the next – keeping messaging in alignment with each customer's journey.
But the ability to use IFS CRM data in managing your drip series audience... 🤌
Your IFS CRM likely has a wealth of customer and prospect data. The ability to leverage it at will – in combination with email, video, PDF, and event engagement – to create drip series audiences can be an eye-opener for digital marketers.
2. Big Data Segmentation
Leveraging IFS data in segments is a fan-favorite feature.
Especially when your segment can trigger a lead score adjustment, participation in a workflow, trigger an alert, define an audience, or filter a critical dashboard.
Segments are the backbone of the Paminga marketing platform.
Paminga's IFS ERP users are able to leverage deep segmentation capabilities to sharpen marketing campaign messaging and emails, set up alerts, and customize reporting.
3. Automated Marketing List Management
I see you, you digital marketers... you love your lists!
We have some customers with literally 10's of thousands of them. Not a problem, they're like the swiss army knife of digital marketing.
Adding a prospect to multiple lists is functionally equivalent to "tagging" prospects – they're two different way of conceptualizing the same thing.
List membership is really no different from adding a custom field and setting the same value for a set of prospects – it's just a bit easier in some ways.
Automating changes in list membership is a power move I've seen put to great use. This is another way big data segmentation punches above its (already substantial) weight...
Create a set of segment conditions and, when they're met, add those prospects to lists – and remove them from others. Data quality for the win 😉
Paminga, it just so happens, makes automating list membership simple:
- Add leads to one or more lists as they are synced to Paminga from IFS – conditionally, based on segment conditions. Powerful stuff
- Create an unlimited number of lists
- Merge Lists with ease
- Add prospects to lists when they submit a form
- Trigger the addition or removal of a contact from a list based on their actions
- Download a spreadsheet of list members at any time
- Control list membership and keep Paminga in sync with 3rd party tools
4. Dynamic Email Content
How about dynamic email personalization using data straight from IFS?
In combination with email engagement data, PDF, video, page views and other behavior?
IFS users love the ability to craft a single email with content that varies depending on who it's sent to.
Email personalization is not only effective, it's also a time saver (not having to create multiple versions of your email, and multiple campaigns to get them out the door).
Paminga has one of the best dynamic email builders in the business. As a result, IFS ERP users are able to leverage any combination of attributes to drive dynamic, personalized email content.
5. Automatic Marketing Workflows
IFS ERP users love using automated workflows because they deliver unparalleled flexibility.
Workflows are among the most powerful tools in your marketing automation arsenal. With the ability to branch an unlimited number of times – based on conditions of your choosing – workflows underlie sophisticated middle-of-funnel efforts.
