Sunset Contacts

A new automation type is now available to you: Sunset Contacts.

A "Sunset Contacts" Automation may be used to mass-sunset leads/contacts that meet conditions of your choosing.

Sunsetting prevents unengaged leads/contacts from qualifying for, or being sent, any marketing emails.

Why Should You Sunset Contacts?

Mailbox providers like Gmail track whether your emails generate engagement. Low engagement may result in your emails being marked as spam more often.

By excluding unengaged prospects, your emails will see a higher engagement rate from your remaining prospects.

This may result in improved inbox placement rates among your best subscribers.

Sunset Contacts Automation

A New Action, Table, and Segmentation Capabilities

Along with Sunset Contacts Automations, we introduce several supporting features:

• A new "Action": Sunset Contact
• A new table: Sunsetted Contacts
• Ability to Segment on several "Email Engagement Metrics including:
  • Number of Email Sends
  • Number of Email Opens
  • Number of Email Clicks
  • Email Open Rate
  • Email Click Rate

Sunset Contacts From Other Parts of Paminga

The "Sunset Contact" Action is available to you in multiple places throughout the Paminga platform. Some examples include:

• Sunset Contacts Automations – an automation type built for this purpose
• Form Actions – sunset contacts when a specific form is submitted
• Contact Import – upload a .csv file to sunset contacts
• Lead Scoring Thresholds – sunset contacts whose lead score drops below a threshold of your choosing