Why IFS ERP Users Need Marketing Automation
Combining marketing automation with IFS adds leverage that can deliver accelerated pipeline and revenue growth.
Pairing CRM with a marketing automation platform built to work with IFS streamlines data flows, eliminates 3rd party coordination and costs, and creates ongoing operational efficiencies.
Let's take a look at some of the reasons marketing automation is a win for organizations using IFS CRM.
1. Marketing automation increases the effectiveness of your marketing campaigns
Imagine a world where every marketer is able to deliver the right message to the right person at the right time. That’s what marketing automation is helping marketers with every single day!
Marketing automation isn’t about blasting sales emails until the cow comes home. It’s about timing.
It allows you, the marketer, to:
- Identify leads whose timing is changing to their advantage (so you can engage with the lead and convert them)
- Build relationships with leads whose timing is yet to change (so when they’re ready to start thinking about purchasing, they think of your organization as a valuable and helpful solution).
Research even tells us almost 70% of marketers find improved targeting of messages is the most important benefit of marketing automation.
Did we mention that using marketing automation software can also help measure and optimize your team’s performances, leading to less time wasted and more time converting?
2. Marketing automation improves sales efforts
One of the top strategies for increasing performance is to consider the whole funnel instead of siloing each department into separate strategies without taking into consideration the customer experience.
That’s why we talk so much about how marketing automation really helps not only marketing teams, but sales teams (especially IFS users) too.
How?
By allowing both teams to have real visibility into what’s happening on the other side, increasing the quality of (automated) communication. Marketing is able to organize their workflows, keep track of their data, and generate more leads than ever for their sales team.
Marketing automation allows everyone to spend more time on revenue-generating behaviors, like converting leads to customers!
Learn more about the benefits of leveraging a marketing automation platform built to work with IFS Cloud CRM
3. Marketing automation creates scalable efforts for your organization
What good is a revenue-generating effort if it, at a certain point of growth, no longer becomes a viable option for your organization?
Scalability is a huge decision-making factor for everyone involved in growing a business; everyone from the Digital Marketing Specialist to the CEO should be considering, “how will this work a year from now when we’ve grown x%?”
The scalability of marketing automation is one of the key reasons that it’s so important to implement well, because all these desires and issues only grow along with your business:
- Optimized productivity, saving both time and money
- Increased marketing ROI / acquiring more customers
- Improved database quality
- Ability to effectively measure performance
- Improved marketing and sales team alignment
Implementing marketing automation means that your marketing and sales operations can keep up with your business faster and easier, resulting in more leads and closed deals.
IFS is the perfect match for our marketing automation solution. But we completely understand if you have a few more questions before taking the plunge and integrating your IFS Cloud with our marketing automation platform.
