Add to Google Ads Audience
Retarget specific sets of leads/contacts across Google's universe by using custom audiences whose membership is controlled by Paminga Actions.
Add to Google Ads Audience
Google's Customer Match
Google's "Customer Match" allows you to re-engage with your prospects & customers across Google Search, Shopping, Gmail, YouTube, and their Display Ad Network.
In plain english, when you use this action, Paminga will send the lead/contact's email address to Google.
If Google can "match" that email address to a person with a Google account, the lead/contact will be added to the Audience.
Not Just for Gmail Accounts
Google's pretty good at knowing lots about everyone. They know the work email address for most people, and may have a good success rate at finding matches for business and other non-Gmail email addresses.
Google's Minimum Audience Size
Google requires that Customer Match lists have at least 1,000 matched users to be effective in serving ads. Check the match rate to ensure your list has enough matched users.
The match rate percentage and the number of successfully uploaded rows will be available in Google Ads.
Verification of Consent and Compliance
Ensure that all data used for Customer Match lists complies with Google's privacy policies. This includes obtaining user consent for data sharing if required, especially for users in regions like the European Economic Area (EEA) where stricter privacy laws apply.
For EEA users, advertisers must update user consent collection to ensure the correct signals are being passed.
Create a "Customer List" Audience in Google Ads
To leverage this action, you'll need an Audience of type "Customer List" in your Google Ads account.
Availability
This Action is available from multiple places across the platform:
- Form Builder
- CRM Sync Actions
- Contact Import Actions
- Lead Scoring Thresholds
- Lead Stage Change Actions
- Opportunity Stage Change Actions
- Workflow Branches (coming soon!) – trigger actions conditionally as prospects move through your branching workflows
As a Conditional Action
This action may be triggered conditionally everywhere it appears throughout the platform.
For example, when a form is submitted, only add them to a Google Audience if they selected "United States" as a country in the form.
