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Lead Scoring

The Lead Scoring category allows you to use the scoring rules (listed below) from any of your Paminga scoring overlays that will help qualify a specific group of lead/contacts.

  • Did or Did Not Qualify (meet the score criteria for a qualified lead) in a certain Lead Score Overlay
  • Contact Score: Compares whether the Contact category score of a certain Lead Score Overlay is less than, equal to, or greater than a specified value
  • Activity Score: Compares whether the Activity category score of a certain Lead Score Overlay is less than, equal to, or greater than a specified value.
  • Engagement Score: Compares whether the Engagement category score of a certain Lead Score Overlay is less than, equal to, or greater than a specified value
  • Manual Score: Compares whether the Manual category score of a certain Lead Score Overlay is less than, equal to, or greater than a specified value
  • Total Score: Compares whether the Total score of a certain Lead Score Overlay is less than, equal to, or greater than a specified value

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