Traffic Sources

The Traffic Source category will allow you to segment on how leads/contacts arrived on your website.

This is based on:

• Search Engine: The Paminga Tracking Beacon attempts to discern the search engine, if any, that drove a prospect to your website. Here, you may segment your leads/contacts based on the search engine used
• Referring URL: When a prospect clicks a link that leads them to any page on your website, the page on which the link was displayed (and clicked) is known as the "referrer".
  • Paminga records the URLs of pages that send traffic to your website. Using "Referring URL", you may segment contacts based on the URL that "referred" them to your website
• Direct Access: When a prospect visits your website without clicking a link in a web browser, there will be no "Referring URL".
  • Examples of this include links they click in emails, links in PDFs (neither of which have URLs, see?), bookmarks in their web browser, and times when a prospect types in your web address directly in their browser
  • When no Referring URL is present, Paminga says their "Traffic Source" was "Direct Access"
• Google AdSense Location: If you advertise on 3rd party sites with Google AdSense, the "Google AdSense Location" is the URL where your ad was displayed: the URL the prospect was visiting when they clicked your ad