UTM Tags

Select leads/contacts based on the UTM tags present in the links that drove them to your website.

This is based on the following five items:

• Campaign: Identifies which marketing efforts or campaigns attracted your visitors to your site
• Source: Identifies the referral origin, such as: google, twitter, blog
• Medium: Identifies what generated the traffic, such as: email, social, cpc
• Term: Identifies keyword terms
• Content: Identifies the exact link or CTA that was clicked