Website Visit Activity

The Website Visit Activity category allows you to segment based on the actions of a lead/contact in relation to your webpages.

The following five topics can be used:

Visit Duration: The amount of time a lead/contact spent on the website
Specific Page Viewed: The URL (or portion of a URL) a lead/contact viewed during a visit, and optionally the duration of that view
Number of Page Views: Total amount of pages a lead/contact has viewed
Number of Visits: Total number of distinct instances where a lead/contact visited one or more pages on the website
Last Visit: The recency of a lead/contact’s last visit