File Hosting
It’s important to set up domain branding for hosting assets in Paminga so that when a contact clicks on a link in an email or on a landing page that leads to your asset, the URL will look like it is your domain!
Not sure what an Asset Hosting Subdomain is? Not to worry!
When you initially sign up with Paminga our Customer Success team will work with you to get Domain Branding set up. Domain Branding consists of some DNS records that will need to be set up in your Domain Zone file. Included in the records that are sent to you will be something like: “content.yourdomain.com”.
Once your Asset Hosting Subdomain is set up, you can configure your File Manager, which is where assets and images used in emails and/or landing pages can be stored.
Configuring Your File Manager
Now that you have your Asset Hosting Subdomain set up, configuring the File Manager is will take just a quick few steps!
- Login to Paminga and navigate to the Marketing Center -> File Manager
- You’ll see two tabs: “Asset Configuration” and “Asset Manager”. Make sure you are on the “Asset Configuration” tab!
- Once entered, hit save
You’ve now configured your File Manager to be able to host assets!
Check out our docs on the File Manager to learn more about leveraging this feature.
Content Delivery Networks
Content Delivery Networks (CDN) are the transparent backbone of the internet that is in charge of content delivery. Whether you’re aware of it or not, you interact with CDNs on a daily basis – shopping online, watching YouTube, or scrolling through your social media feeds are all ways of interacting with CDNs.
To understand why CDNs are important, you’ll first need to know why they were created in the first place. CDNs were created to help resolve one issue: **Latency. **Latency is that annoying delay that occurs from the moment you request to load a web page, to the moment that the content is actually served on the screen.
There are quite a few factors when it comes to latency, but in all cases, there is one constant: the delay duration is impacted by the physical distance between you and that website’s hosting server. A CDN mission is to virtually shorten that physical distance with a goal of shortening the rendering speed and performance of the site.
How do They Work?
CDNs sound pretty great, right? But now the question is: how do they actually work?
To shorten the distance between the visitors and your website's server, a CDN will store cached versions of its content in multiple geographical locations.
Think of it this way, if you have a prospect that is located in London, but all of your content is hosted on a server in the US – when that prospect loads a webpage there could be some major latency issues. With a CDN, though, a cached version of the content is stored on a server most likely in London (if not, somewhere close by in Northern Europe). This means when the prospect loads your webpage, that content will be served from the server closest to their geographical location – thus shortening the latency time.
In other words: CDNs put your content in many places at once, thus providing your prospects with superior coverage.
What CDN does Paminga Use?
Paminga uses Amazon’s CloudFront CDN. Amazon CloudFront CDN boasts an impressive 160 Points of Presence in 66 cities across 29 countries. So what we are really trying to say is – by using Amazon CloudFront CDN – we have your back! Your content will be served at the quickest possible rate to keep latency at its very minimum.
