Vidyard Integration

Paminga automatically tracks when your Vidyard videos are viewed, who viewed them, and what percentage of the video each person watched.

Even better, you can leverage this information in Segments to drive lead scoring and other automations!;

What does the Vidyard Integration do?

1. Monitor & record interactions with your videos. Paminga knows who clicks Play on your videos, how much of each video is watched, and best of all, who did it. We make it easy for you to see all of this activity in the Paminga Activity Stream.

2. Trigger automated actions based on video interactions. We’ve made it easy to trigger marketing actions based on who plays your videos and how much they watch. Here are some of the actions your videos can trigger automatically in Paminga:

   • Add prospects to a Drip Marketing Campaign

   • Add them to a List

   • Drop them into a Lead Nurturing Campaign

   • Bump their Lead Score

   • Trigger a single email send

   • Send an Instant Alert to the person that owns the Lead in your CRM

   • Schedule a follow-up task in Salesforce, Microsoft Dynamics, or SugarCRM

   • Receive automated reports on video interactions daily, weekly, or monthly

   • Create or Update the Prospect (as a Lead or Contact) in Salesforce, Microsoft Dynamics, or SugarCRM

   • Set a Lead Stage

   • Send a Webhook

3. Segment your prospects based on their video interaction. You can now segment on prospects who did or did not watch your video and how much they watched. You can also segment across videos looking for prospects who watched any video at all.

Setting up your Vidyard Integration

You’ll need to ensure that the Paminga tracking beacon is on the webpage where you are embedding your Vidyard video, but other than that – there is nothing you need to do!

note

Vidyard updates its embed code from time to time. Paminga requires the latest embed code to track your videos.