Paminga's Unique Design Makes It Both More Powerful and Easier To Use

Back when we were building Paminga's predecessor, we were just data-driven marketing nerds trying to make great software.
(the same nerds we are today, honestly 🤣)

We didn't like the idea of limiting how you could segment your data. We wanted to let you use any and all of your data – from CRM, marketing engagement, firmographics, & demographics – in whatever combinations made sense in your business.

So we created our Segment/Audience Builder. We didn't know it was going to be a uniquely powerful tool in this big world. We were just scratching our own itch.

But it turns out other companies weren't willing to pay the price we were. We spent a crazy amount of time handling complexity behind the scenes to make the world's most powerful segmentation system easy to use.

And then we were lazy.

When it came time to make it possible to filter the data in your dashboards, we thought "why not just use the segment builder?"

So we did. And it turned out that since you can segment on anything you want, now you could customize your dashboards based on anything you want. Holy schnikes!

Then we moved on to lead scoring. "How should our customers decide when a lead score will be adjusted?"

Staying lazy, we used the segment builder again. It's simple: when a lead meets your segment's conditions, we'll adjust the score as you wish.

And because you can segment on anything you want, you can score your leads based on anything you want.

But wait, there's more...

• Creating an Audience for your Drip Series or Workflow?
• Deciding when a Sales Alert should be triggered?
• Automating the membership of a marketing list?
• Controlling exactly when Leads or Contacts will be created or updated in your CRM?
• Deciding what behaviors should cause a Workflow to branch?
• Identifying records to run through a data cleansing automation?
• Personalizing forms and CTAs on your website?

For all these cases and more, you use the same segment builder to set up the conditions that trigger, filter, or adjust, throughout the Paminga platform.

And that segment builder is crazy-off-the-charts powerful while being easy to learn and use.

So you can trigger updates to Salesforce based on anything you want.

You can determine the audience for your Drip Series based on anything you want...

And this is huge: our competitors provide different tools for many of these different tasks.

Paminga provides just one tool: the world's most powerful segment/audience builder. Learn it once, use it everywhere.

Your team will be onboarded faster. They'll know how to make Paminga work for you no matter what the task throughout the platform.

This unique design makes Paminga both more powerful and easier to use.

And it was all an accident resulting from the laziness that led us to repeatedly say "let's just use the segment builder".

Zero shame here. We'd rather be lucky than good. 😉